Publisher or Printer: Which are you?
I’m often asked if our company will publish a book for a potential client. At this I find I need to clarify and reply, “Do you want us to print or publish your book?” This usually opens the conversation to what is actually needed: The caller wants the book printed.
In this case, the caller is the publisher and our company the printer. Then there is often an exclamation at the discovery that they are about to become a publisher.