Keeneland Now

Let’s Go to the Races

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With the Kentucky Derby and Preakness Stakes behind us and the Belmont Stakes about to occur, we thought we would have a look at another time-honored race track with a historical, comparative eye, a title called Keeneland Then and Now.

Created by one of the foremost publishers of equine books, The Blood Horse, they present very authoritative, well researched beautiful books of subjects as varied as an Authoritative Guide to Betting Thoroughbreds to Keeneland Entertains, anything to do with the world of horses.

Keeneland Now and Then

The unique concept of front and back of the book so it is two sided.

The book that is of particular interest is a pictorial on the history of Keeneland, and has been cleverly designed as a two-sided book with one half dedicated to the history and development of Keeneland and the other half depicting the present-day activities. You simply flip the book over to view each side.

 

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choosing the right paper

There Are Many Types of Paper for Your Book

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Choosing the right type of paper is an important part of the overall quality of your book. You can start by looking at the type of book you have. Whether a novel, an art book an instructional book, a children’s picture book, a sketch book or a medical reference book, each book type would most likely use a different type of paper.

Paper comes in shades of color from bright white, cream, ivory, vanilla and gray, even white comes in a variety shades and brightness. There are various finishes that also have a number of options in color and brightness. The two basic finishes are uncoated and coated. Uncoated paper is easy to read and often used for novels and one-color books. Coated paper comes in a few different finishes and is used for photography books, children’s books and anything with color images since the reproduction of color is always better on coated paper.

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Publisher or Printer: Which are you?

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I’m often asked if our company will publish a book for a potential client. At this I find I need to clarify and reply, “Do you want us to print or publish your book?” This usually opens the conversation to what is actually needed: The caller wants the book printed.

In this case, the caller is the publisher and our company the printer. Then there is often an exclamation at the discovery that they are about to become a publisher.

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Amelia Island book transforms rich photography into tour guide

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When you visit Amelia Island, Florida, you will most likely find a copy of Tidewater Amelia in your hotel room. Why? It so beautifully features many of the historic homes, inns, churches and other structures that are part of the rich history of Amelia, Cumberland and Fort George islands. For many, it serves as a tour guide with hundreds of carefully crafted photos of the nostalgic buildings that once comprised the various 18th century communities.

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The Greatest Thing Since Sliced Cheese

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Published by: Kraft Food Holdings

Special Event booksSpecial Event books

How do you condense 50 years of some of the most creative and innovative products into a keepsake book that is manageable in size? This was the challenge for two senior Kraft employees to commemorate the 50th anniversary of the Technology Center in Glenview, Illinois. Here’s how it went:

  • In 1998 Kraft Foods Inc. celebrates the 50th anniversary of the technology center with festivities. Two senior staff members, Ann Bucher and Miranda Miller, volunteer to prepare a display of some of the patents and inventions that were born from the Center.
  • They begin researching the archives and by interviewing some of the old time inventors and found that a display would only scratch the surface of the rich history of innovation and the idea for a book was launched.
  • This extensive research takes the next seven years to complete. A seasoned designer, Connie Scanlon of Bogfire Inc., is engaged to begin the process of collating, designing and laying out the book from the large amount of gathered material.
  • Connie Scanlon consults with InterPress staff for details of manufacturing. Paper weights and type, printing specifiKraft 4cs, case material, binding options and production lead time are all discussed in the initial consultation.
  • Kraft requests a budget quote from InterPress for a 650 page coffee table book.
  • After viewing a dummy sample book made by InterPress, Kraft and the designer decide that 650 pages is too thick a book and reduce the number of pages to 524 after additional editing is done.
  • InterPress begins the lengthy process of proofing using wet proofs, the most accurate proofing method. Printing of old, restored photos is a challenge for any printer and often the dpi is not adequate for sharp, clear reproduction. The production department at InterPress took up the challenge allowing for multiple rounds of proofs to ensure the excellent quality needed for this All-American keepsake.
  • InterPress staff help to formulate the final specifications including a round backed spine which will allow the book to open flat with the large book- Matching head and tail bands and a nice matte paper are chosen. Final copies will be individually shrink wrapped.
  • Wet proofs are done using a proofing press and sent to the designer for approval. Multiple rounds of proofs are submitted after color corrections are made by the designer. Read more

The Making of a Beautiful Photography book

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GenesisWriting a book is no small task and writing a photographic coffee table book can be even more difficult. There are many factors that go into a coffee table book beginning with taking high quality photographs, writing the text, formatting both into an easy to read layout and finally create ready to print (CTP) files, all completed before a single book is printed. This particular project, was done as a tribute to the dying art of sloop and schooner building in the Grenadine island of Carriacou where this art is part of their history. There are two volumes both filled with beautiful photographs and paired in handsome slipcase.

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