The Greatest Thing Since Sliced Cheese

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Published by: Kraft Food Holdings

Special Event booksSpecial Event books

How do you condense 50 years of some of the most creative and innovative products into a keepsake book that is manageable in size? This was the challenge for two senior Kraft employees to commemorate the 50th anniversary of the Technology Center in Glenview, Illinois. Here’s how it went:

  • In 1998 Kraft Foods Inc. celebrates the 50th anniversary of the technology center with festivities. Two senior staff members, Ann Bucher and Miranda Miller, volunteer to prepare a display of some of the patents and inventions that were born from the Center.
  • They begin researching the archives and by interviewing some of the old time inventors and found that a display would only scratch the surface of the rich history of innovation and the idea for a book was launched.
  • This extensive research takes the next seven years to complete. A seasoned designer, Connie Scanlon of Bogfire Inc., is engaged to begin the process of collating, designing and laying out the book from the large amount of gathered material.
  • Connie Scanlon consults with InterPress staff for details of manufacturing. Paper weights and type, printing specifiKraft 4cs, case material, binding options and production lead time are all discussed in the initial consultation.
  • Kraft requests a budget quote from InterPress for a 650 page coffee table book.
  • After viewing a dummy sample book made by InterPress, Kraft and the designer decide that 650 pages is too thick a book and reduce the number of pages to 524 after additional editing is done.
  • InterPress begins the lengthy process of proofing using wet proofs, the most accurate proofing method. Printing of old, restored photos is a challenge for any printer and often the dpi is not adequate for sharp, clear reproduction. The production department at InterPress took up the challenge allowing for multiple rounds of proofs to ensure the excellent quality needed for this All-American keepsake.
  • InterPress staff help to formulate the final specifications including a round backed spine which will allow the book to open flat with the large book- Matching head and tail bands and a nice matte paper are chosen. Final copies will be individually shrink wrapped.
  • Wet proofs are done using a proofing press and sent to the designer for approval. Multiple rounds of proofs are submitted after color corrections are made by the designer. Read more

The Making of a Beautiful Photography book

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GenesisWriting a book is no small task and writing a photographic coffee table book can be even more difficult. There are many factors that go into a coffee table book beginning with taking high quality photographs, writing the text, formatting both into an easy to read layout and finally create ready to print (CTP) files, all completed before a single book is printed. This particular project, was done as a tribute to the dying art of sloop and schooner building in the Grenadine island of Carriacou where this art is part of their history. There are two volumes both filled with beautiful photographs and paired in handsome slipcase.

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Big Colorful Books Are Still Popular

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With all the technology available we are often asked why print?  Well there is a simple reason for that.  People still like to read and have the feeling of flipping through page after page.
Imagine what we would do without our favorite magazine, journal, calendar or coffee table book.

So here are 5 reasons why you should consider printing your travel book, journal or calendar:

1. Great conversation starter

Yes,  seeing the copy of a beautiful coffee table book will grab your guests attention.  You have to admit that you enjoy browsing through the picture books of your friends.

2. A book does not get lost in a bunch of computer files.

A book is ever present.  Images are beautiful and the content is interesting. There is something comforting seeing and touching a book, think about the Bible, which by the way is one of the top 10 most read books in the world.  Books are patient and wait until you pick them up.  It does not require any electricity nor special lighting.  It is, well, a book.

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