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Publisher or Printer: Which are you?

I’m often asked if our company will publish a book for a potential client. At this I find I need to clarify and reply, “Do you want us to print or publish your book?” This usually opens the conversation to what is actually needed: The caller wants the book printed.

In this case, the caller is the publisher and our company the printer. Then there is often an exclamation at the discovery that they are about to become a publisher.

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Amelia Island book transforms rich photography into tour guide

When you visit Amelia Island, Florida, you will most likely find a copy of Tidewater Amelia in your hotel room. Why? It so beautifully features many of the historic homes, inns, churches and other structures that are part of the rich history of Amelia, Cumberland and Fort George islands. For many, it serves as a tour guide with hundreds of carefully crafted photos of the nostalgic buildings that once comprised the various 18th century communities.

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Big Colorful Books Are Still Popular

With all the technology available we are often asked why print?  Well there is a simple reason for that.  People still like to read and have the feeling of flipping through page after page.
Imagine what we would do without our favorite magazine, journal, calendar or coffee table book.

So here are 5 reasons why you should consider printing your travel book, journal or calendar:

1. Great conversation starter

Yes,  seeing the copy of a beautiful coffee table book will grab your guests attention.  You have to admit that you enjoy browsing through the picture books of your friends.

2. A book does not get lost in a bunch of computer files.

A book is ever present.  Images are beautiful and the content is interesting. There is something comforting seeing and touching a book, think about the Bible, which by the way is one of the top 10 most read books in the world.  Books are patient and wait until you pick them up.  It does not require any electricity nor special lighting.  It is, well, a book.

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